The Industry Insight of Underwear & Loungewear

Victoria's Secret Enters The Metaverse

Victoria's Secret has filed four trademark applications related to metaverse and NFT-trading, according to attorney

Josh Gerben's Twitter (TWTR) tweet. The well-known lingerie business intends to use blockchain technology to sell downloadable digital products through virtual retail outlets and to exchange digital collectibles. Victoria’s Secret may potentially dress avatars and stage fashion presentations in the metaverse.

VS Announces Remi Bader as Brand Ambassador

Victoria's Secret PINK is excited to announce TikTok star and curve model Remi Bader as a year-long brand ambassador and size consultant. This partnership builds upon the brand's mission of empowering young adults in everything they do and helping them feel good inside and out. Best known to her more than 2.5 million followers for her realistic try-on hauls and authentic content, Remi will help provide insight into PINK's customer base and be an integral participant in product testing as the brand continues to expand its size offerings.

 

 

PARADE X BRRCH FLORAL "Winterbloom" Collection

Partnering with renowned floral designer Brittany Asch of Brrch Floral, cult-classic intimates brand Parade has unveiled its newest collection, “Winterbloom.” Inspired by nature’s ethereal beauty, the size-inclusive label’s first collaboration of the year is filled with dreamy winter florals and feminine lace, perfect for Valentine’s Day.

 

 

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