What happened to Chanel's announcement to stop production

With the continuous spread of New Coronary Pneumonia worldwide, following the announcement of Hermes to suspend production only 3 days later, another French luxury goods giant Chanel CHANEL announced the cessation of production. What the hell is going on?

Through the statement issued by Chanel, you can see that Chanel said: "CHANEL decided to close all its production bases in France, Italy and Switzerland (watchmaking industry) according to the latest government instructions for two weeks."

It is reported that Gucci, the world's top luxury goods, has also closed its factories in the Tuscany and Marche regions, but because Italy is still locked, it was originally scheduled to close until March 20. Will continue to extend.

Regarding Chanel's stop work and stop production behavior, it is only to protect people's lives. After all, the epidemic situation in Italy is very serious. It is necessary to do timely prevention and control and timely best protection. Of course, the announcement of Chanel's suspension of production also means that production lines containing many types of products, including Chanel watches, haute couture clothing, ready-to-wear and high-end jewelry, will also be temporarily suspended.

It's just that in addition to the current spread of the global epidemic, it's actually related to the sharp decline in Chinese consumer demand! As for why? In fact, the world's three major luxury brands have closed their stores and production bases, despite there is a very important relationship, but partly because the Chinese market has been hit hard, which has greatly reduced the demand of Chinese consumers, so that their operating income has plummeted.

Some time ago, Apple officially released: Closing all stores except the Chinese market due to the epidemic situation is enough to show that the international community is sure of our epidemic control and believes that we can better achieve risk prevention and control. Because today, whether it is a top luxury brand or other international brands, they are trying to deepen the Chinese fat market.

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