Virginie Viard's 2019 Autumn and Winter Hatue Couture Series

What do you think of Chanel? The Founder of Ms. Gabriel Coco Chanel?

Chanel's classic set?

Is still Lafayette Karl Lagerfeld who was leaving our fashion industry?

Perhaps one day you think of the new creative director of the CHANEL era, Ms. Virginie Viard.

Virginie Viard

In 1987, Virginie Viard was recommended by Prince Rainier to enter CHANEL as a high fashion embroidery intern; in 1992, she followed Karl Lagerfeld to Chloé, and then returned to CHANEL in 1997 as the studio director. In February 2019, she succeeded Karl Lagerfeld in the design of the Chanel series and became the creative director of Chanel.

Viard can be said to be Karl's right hand. She has a close relationship with Karl Lagerfeld and calls every day to share and discuss the sketches that Karl has drawn hand-painted. Almost every curtain call of fashion week, she will appear with karl to say thank you. It is no wonder that many people at the time began to speculate that Viard would become the successor of Karl.

Virginie Viard hates being exposed, and she likes everything that can happen naturally, and the nervous rhythm can make her uncomfortable. And her dress style is not dramatic at all. Basically all black or gray.

Since CHANEL announced that Virginie Viard has become a new creative director, there are many eyes in the fashion industry who have carefully observed the successor. On July 2nd, CHANEL released the 2019 autumn and winter haute couture series, which is also the first fashion show after the creative director Virginie Viard took over the brand.

The first fashion show of haute couture

This fashion show is based on the theme of reading women.

The show was placed in a huge circular library transformed by the Grand Palais in Paris, it was presenting a female image immersed in the literary world.

Virginie Viard enjoys a quiet space away from the show and away from the spotlights.

She likes a quiet and peaceful space to enjoy reading, music, art, drama, and being with love that is her favorite thing to do.

The beauty of haute couture fashion style should be seen from far.

Viard's mastery of hand-cutting techniques, layered and superimposed in one stitch, one button and one button, it is reflected in her work.

Long-length crepe coat

Draped velvet dress

Transparent t-shirt with white feathers

Short blouse made of rose flowers

Strapless evening gown made of lavender chiffon

The waistline of the dress is back.

Make-up is clean.

Also let most models wear a frame.

This is a haute couture series from the perspective of women's aesthetics. With the subtraction to remove some tacky and embarrassing accessories, the models incarnate the intellectual women slowly in this Chanel's scholarly empire. A kind of clean and restrained "the chest is Tibetan and the ink is empty, and the belly is poetic and self-sufficient" can be said to be quite noble.

See more fashion brand trend analysis at http://www.popfashioninfo.com/analysis/runways/