The feminine quality sweeps across the dress market. The day-to-night style and long wear are considered most. This report shows the analysis of dresses on brands, styles and details in the first half of 2019.
Top 1 -- Sandro
Sandro is most popular. In the latest collection, Sandro's inspiration came from a woman living in a place between Paris and Dallas street. Self expression, independence, femininity and freedom are emphasized.
Top 2 -- MINE
MINE's S/S 19 collection underlines dressy silhouettes and color. Emerald blue and modern architecture are mixed to show the natural and beautiful feminine quality.
Top 3 -- THE TILBURY
THE TILBURY's S/S 19 emphasize the mixing of nostalgia and leisure, in line with the retro girly style. The loose and cosy silhouette is key, and lots of illustration-style patterns are applied to garments.
Top 4 -- UN3D
UN3D means UN STANDARD,UN SIMPLE,UN SIMILAR.UN, featuring statement-making designs, Single shoulders are highlighted this season. The exposed shoulder design and greens add vitality.
Top 5 -- Chanel
Chanel's Pre-Spring 2020 collection is simple and slick, underlining comfort and practicality. The loose shape continues into this season. The oversized bow is changed into a bandeau shape, worn under twill tweed sets or put under the neck on openwork dresses. The cotton poplin strap tops are unique and charming. The palette is richer, showing multi-layered textures. Wools and other refined fabrics are used.
Top 6 -- Etro
Gimmo Etro got inspiration when travelling to India. Garments and patterns he founded in India are revitalized to show an opulent and modern edge. Etro's household accessories, leather items, ready-to-wear garments, shawls, scarves and neckties are incorporated into this collection. Paisley patterns are the symbol of Etro's design.
Style Proportions
In the first half of 2019, French simplicity holds 40% and it continues to prevail. Socialite luxe holds 29%. Gen Z perfers statement-making new designs and light sport.
French Simplicity
French romance peaks in 2019, adding a cosy, slouchy and delicate quality. The French dresses at LAGUNAMOON and C/MEO COLLECTIVE are hot. The elegant vintage diamond neck, the shoulder and sleeve with elastic bands are comfortable. The straps at the cuff is sweet and playful. The V neck is seductive, styled with fresh and beautiful ruffles. The high waist design with elastic bands provide extra convenience.
Socialite Luxe
Socialite luxe is a key direction. Sequins and beads are included to show the sweet and dreamy effect. The ultra-fine shoulder strap and V neck is seductive and elegant. The fitted waistline accentuates form. The sheers with luxurious decorations are seductive and dreamy.
Gen Z will become the main consumer group. Offbeat new emerging brands such as Annakiki and INXX are favored by Gen Z. Lots of neon colors, tie-dye graphics and interesting letters are applied to stylish and leisure dresses. Playful and unique details add interest.
Light Active
Hydrogen is the new concept after zero-carbon. Nostalgia and modernity, fashion and sport are melded. The layered biodegradable sheers renew "light textures". Recycled yarns and fabrics are used to create new looks.