This report is based on the comprehensive analysis of the TOP hot list of women's trench coat fabrics based on user download interaction data from POP Fashion in the past three months. In the top three months of hot rankings, Burberry and PRADA are the most popular women's trench coat brands, followed by The Row and Weekend Max Mara. According to the latest analysis data from the TOP Hot List, smooth cotton spinning continues the popular trend of the 23/24 autumn and winter, with cotton and linen fabrics with slight wrinkles and textures accounting for 48% of the market share this quarter. Waterproof and rainproof lightweight outdoor functional fabrics also account for a high proportion. The addition of functional synthetic fibers and functional coatings gives fabrics additional functions to adapt to more complex environments, and related processes and technical points are worth paying attention to.
The smooth and neat combed cotton fabric remains the most popular women's trench coat fabric of this quarter. It is worth noting that, in addition to the classic khaki color scheme, the chameleon fabric interwoven with warp and weft colors adds fashionable and personalized elements to the flat but slightly monotonous appearance.