Under the trend that clothing advocates minimalism and feminism, the maximalist aesthetics will find a breakthrough in apparel category of small proportion. According to related data, the economic slowdown and the rising of living cost have not affected young people's consumption enthusiasm, and cosmetics and culture and art products are selling well. This is the "the lipstick effect". (Please check details in Fetish Young Women -- The Accessory Trend for Women's Socks) As a functional accessory in cold season, accessories can be matched with garments, and optimize the consumption experience. In A/W 21/22, maximalist patterns will add novelty to scarves, socks and gloves, and the de-branding high-quality products will be favored by pragmatist.
Fun cartoon patterns prevail currently due to the transboundary collaboration and nostalgia. Injecting new elements into traditional products will give consumers new sensory stimulation and stimulate their purchase desire. Fun patterns and soft knitted tassels will add a playful feel to scarves, with novel designs, bright colors and big patterns to extend individuality.
Hand-drawn patterns are vivid and fun, fit to be expressed by jacquard. Chinese zodiac signs become the key to promoting sales. Red is a good choice to create a vibe of spring festival.
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