A few days ago, the Pantone Color Institute has named Classic Blue as its color of the year for 2020. As the world famous color research authority, the Pantone Color Institute has unveiled color of the year and the corresponding color code for the 21st consecutive year. As one of the three-primary colors, blue is on behalf of melancholy, tranquility and deep. It is not only the deep sea, but also the boundless sky. With the strong inclusiveness, it is named classic blue, which also suggests that only when we ease our anxiety and stay calm can we return to ourselves. Just as Laurie Pressman, the CEO of the Pantone Color Institute, says, "We live in an era where trust and confidence are needed. The stable and reliable classic blue tone presents a sense of constancy and trust, and also inspires deep resonance. It is a cornerstone that can be relied on."
Before the color of the year is officially unveiled, POP has already forecast this color in A/W 20/21 theme color book for menswear with an infinitesimal error, and used it as one key color in the theme of Extraterrestrial Horizon. From the comparison of Pantone's color chip in the left with POP's key color, we can see the error is just one color code, and the prediction is really accurate.
Classic blue is widely applied to various fields. When applied to house or interior decoration, it is relaxing, and becomes the priority color for many hotels. Classic blue is strongly Nordic and fashionable, displaying one's individual taste. The beauty makeup and skin care products that are often used in daily life also mostly choose classic blue as the packaging color, which not only highlights the noble feel of the products, but also brings a fresh, pure, additive-free and technical feeling. We can also find classic blue in many works of art. It has a magic power to immerse visitors in the works and endows people with inner peace. And there are also many technology companies that advocate blue and use it as the main color of the LOGO.