The Gucci's Commercial is from Journey to the West?

 

The prevalence of vintage style is shown not only in details but also the visual perception. Cucci's vintage psychedelic style and Balenciaga's vintage Dad style were both mocked by people, but gradually the public started to accept these new styles, and later they became prevalent.

 

Left: Balenciaga Right:2018 Spring Summer

 

Not long ago, some net friend released a series of commercial pictures of Gucci, which was a hit in WeChat. The combination of Gucci and old photos of Chinese TV play Journey to the West in the 80s are very harmonious and unique.

 

 

The colorway of these photos from Journey to the West is similar to Gucci's A/W commercials in 2017.

 

 

Some people even found the old photo of Mr. Ma Sanli, a comic dialogue master, wearing a color-blocking T-shirt in the last century. That T-shirt is very similar to the prints of Moschino 2019 S/S show styles.

 

Left: Mr. Ma Sanli Right: Moschino 2019 Spring Summer

What's more, Mr. Ma wore a black rivet locomotive suit to show a punk style.

 

Left: Mr. Ma Sanli Right: Saint Laurent 2018 Fall Winter

In movie Lust or Love, Tang Wei portrays as a college student, who plans to assassinate the traitor Mr. Yi. The setting is in 1940s in Shanghai. At the time, Shanghai was heavily affected by the New Culture Movement and ideas from abroad. So most people at that time wore clothes in foreign styles.

 

Left: Movie Lust or Love Right: Burberry 2019 Spring Summer

In the popular Chinese TV drama the Story of Yanxi Palace, the costumes are highly praised. The Morandi colors are also accepted by people.

 

Left: The Story of Yanxi Palace Right: Valentino 2018 Fall Winter

 

Design supervisor Nigel of the Devil wears Prada once said he was filming a movie call City Forest whose aim is to search for return to self. To make a blockbuster, the film must be eccentric, unconventional or too showy. They can affect your perspectives to aesthetic, though.

 

 

2018 A/W and 2019 resort fashion clothing style commercials of many brands have been released. Let's have a look.

 

No. 1 Gucci 2019 Resort

 

The 2019 resort commercial of Gucci extended the surreal vintage style of Alessandro Michele. The legend of Noah's Ark is re-interpreted, embodying the liking for nature and establishing a simple world where animals and humans are in harmony.

 

The star of Gucci's 2018 A/W glass commercial is Ni Ni, a Chinese celebrity. The fashion photographer is Colin Dodgson. The inspiration of this collection of commercials comes from the press conference of Hollywood celebrities.

 

 

No.2 Christian Dior 2019 Resort

 

In the Dior's 2019 resort commercial, Oscar-winning actress and Dior's endorser Jennifer Lawrence appeared. Dutch photographer Viviane Sassen was hired. Lawrence wore the new Dior's clothes with a saddle bag, showing the noble nomadic style.

 

 

No.3 Prabal Gurung 2018 A/W

 

Fashion designer Prabal Gurung founded his brand named after him. We can spot creativity in the past works of Prabal Gurung. He prefers sci-fi features to design pioneering garments. Bright colors are deconstructed and reorganized.

 

 

No.4 UGG X YProject 2018 A/W

 

Since the founding of Y/Project, it has been dedicated to reshaping the classic. This co-branded collection embodies that. Creative supervisor Glenn Martens planned to make a series of short films. The idea is from the Birth of Venus. All the characters wear shoes from this co-branded collection.

 

 

No.5 Acne Studio 2018 A/W

 

Acne Studios invited the legendary model-Cindy Crawford for 2018 A/W commercials. Kaia Gerber is her daughter, which is a hot model in fashion industry at present.

 

 

No.6 SIRLOIN 2018 A/W

 

SIRLOIN is established by Mao Usami and Alve Lagercrantz. In traditional commercials, models are almost flawless and impeccable, and there are some people who like natural beauty without makeup. SIRLOIN has another different idea. In this A/W collection, the pictures of models are distorted to criticize traditional ads.

 

No.7 Belenciaga 2018 A/W

 

In this year's A/W commercials, Balenciaga is more serious than before. The pictures are upside down. Ilya Lipkin was in charge of photographing, while Lotta Volkova acted as style guide. There is no funny creation but many new items, especially the mixing of checks and stripes. Slim pants could be matched with a tight resort top.

 

No.8 Juun.J 2018 A/W

 

South Korean fashion designer Junk Wook Jun loved fashion clothes so much that he decided to go to Chiffons for further studying. Later, he was appointed as creative supervisor of Club Monaco and NIX, and founded a fashion brand called Juun. J in 1999. Black, white and grey are his favorites, and his design embodies the blending of future and elegance. In 2018 A/W lookbook, black and white are the key colors. Stripes in black, white and grey are mixed to express his unique attitude.

 

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