Under the epidemic situation, the frenzy of fashion week is no longer reappearance. Instead, it is a digital release mode with different time. At the same time, fashion design is quietly changing. From the original luxury to today's simple and lasting, fashion style is adapting to the social situation, have you found it? Of course, for others, they will still choose to invest in bold and gorgeous fashion works in today's environment, just like the crystal shoes of the brand AMINA MUADDI.
Presumably, in recent months, except for the occasional video conferencing and personalized styling, the rest of the people live in casual or sports attire. What will people look like when the world recovers after the epidemic?
After the upheaval, some of the most interesting moments in fashion have emerged. Just like a group of design masters who deliberately restore the elegant, sexy and charming charm of women after World War II, Christian Dior is the leader in this historical revolution.
Clothes can reflect the state of the world and people's inner thoughts. After the economic collapse, bright will feel something wrong. At the same time, people will tend to value things that are well made and durable. Facing the uncertainty of the market, the investment choice will be more serious and different.
"When we get out of the epidemic, we want beautiful things,"Alessandro Michele, Gucci's creative director, said recently.
Sarah Staudinger, staud designer, said: "we're looking for classic designs that transcend the seasons, slowing down to make fashion more sustainable."
In which direction will fashion lean? Is it close to crazy charm or more restrained luxury? The answer may not be the same.
Retro, denim are long lasting fashion classic! The collision between retro and present, always explore the infinite possibilities of classic elements in the future development, showing a unique temperament. Retro large lapel, a traditional status symbol, helps to lengthen the neck line, improve the overall thin effect, but also gives exquisite clothing charm.
The lattice or stripe style is classic and simple, lasting for a long time in every season. The trend has never left the fashion stage and has a permanent fashion charm. By different colors of grain splicing, you can achieve innovative classics, flexible for any collocation, any occasion, high economic benefits!
"Clothes are simple, but simple concepts are used to fight against the chaos of nothing," Miuccia Prada said of her collection. This is a time for seriousness, reflection and reflection. What do we do, what is fashion, what are we doing here? "
What is fashion? Fashion can last forever! Durable denim elements are durable fashion, elegant and cool mix and match style, achieve a unique fashion attitude, but also provide high-value clothing options for the return of normal life after the epidemic.
Petah Marian, senior strategist at WGSN insight, a trend forecasting company, believes that when we study the purpose of fashion and the meaning of luxury goods, we are entering an era of reflection. People have redefined luxury through the epidemic, she said. Living in a society that has been shrouded by the epidemic for nearly a year, health and peace, community and interpersonal relationship have become more and more valued elements.
Marian believes that many people will get rid of the symbolic flashiness and replace them with valuable things in the context of economic austerity. They can move towards luxury through more tactile perception and humanistic aspects, such as the softness of clothes, or understand how garment makers make clothes.
After the epidemic, brands tend to choose the earth color that can soothe people's hearts, let the audience feel the nature and tranquility given by nature, and also revere everything in the nature. Color can reflect the real feelings of the audience's heart, but also can pacify the mind. The warm, natural and healing colors of the earth are neither gorgeous nor flashy. They convey a low-key sense of closeness. They are full of peaceful atmosphere and warm the hearts of the audience after the epidemic.
Tiffany Hsu, fashion buying director of online luxury retailer mytheresa, believes that durable luxury goods will be the investment trend in the current fashion sector.
"I think we're going to see a more restrained version of luxury, more about quality and permanence that you can wear at any time, which is what modern luxury really means," she said
"After the closure of the city, people will be looking for simple and fashionable works like khaite, works like the row and Jil sander that are very suitable for indoor and outdoor use," said Tiffany Hsu. We've also seen a rise in sales of high-end jewelry, which is a very permanent fashion again. "
In the end, timeless works will become our most cherished fashion works. For one person, it could be feather heels; for another, it could be perfect, tailored black pants. In fact, for everyone, it will mean different things for everyone to be well dressed and exquisite to step into society again, but this is definitely something to celebrate!