The fashion industry is facing the test under the new crown pneumonia epidemic

With the global epidemic spreading continuously, the fashion industry is facing many challenges. In order to curb the spread of the virus, multiple brands were severely hit under the influence of the epidemic, and they had to stop and fight the epidemic together.

Chanel, Gucci, Hermès temporarily discontinued

As the epidemic continued to spread, many luxury goods companies chose to temporarily suspend production.

Following Hermès and Gucci, Chanel also decided to temporarily suspend production and close its production bases in France, Italy and Switzerland.

Multiple brand fashion shows have been cancelled

Due to the global outbreak of new crown pneumonia, the serious impact on the fashion industry continues.

Due to concerns about the spread of the epidemic, brands such as Dior, Chanel, Gucci, Versace, Max Mara, Hermès, Versace and Armani have also postponed or cancelled the 2021 early spring vacation show.

Luxury industry giant LVMH produces hand sanitizer

French luxury goods group LVMH announced that it will change three perfume production lines under the group's brands Dior, Givenchy and Guerlain to produce hand soap and other disinfection products.

And provided free of charge to French health institutions and major hospitals that was implemented indefinitely.

L'Oreal Group converts hand sanitizer

Following the pace of LVMH, L'Oreal, the world's largest beauty group, announced that it will use its brand factories to mass produce hand sanitizers.

At the same time, the group will also donate 1 million euros to organizations that help vulnerable groups to support epidemic prevention in France and Europe.

Spanish fast fashion giant Inditex closes several stores

Zara parent company, Spanish fast fashion giant Inditex, has temporarily closed 3,785 stores worldwide since the outbreak.

In view of the large number of newly diagnosed patients with new coronary pneumonia in Spain, the Inditex Group also announced that the headquarters will officially implement remote work to protect the health and safety of employees.

British home brand Laura Ashley faces bankruptcy

British fashion home brand Laura Ashley is a well-known high street brand specializing in clothing and furniture.

Affected by the outbreak, the company's operating cash flow was in a hurry, and it recently declared bankruptcy, becoming the first UK retailer to be bankrupted by the new crown epidemic.

2020 CFDA Fashion Awards postponed

As of March 19, the number of newly added cases in the United States reached 2769 in a single day, and the cumulative diagnosis has exceeded 9,000.

The 2020 CFDA Fashion Awards ceremony originally scheduled for June 8th in New York, USA, will be postponed due to the impact of the epidemic.

Met Gala postponed indefinitely due to outbreak

Met Gala is the most grand party in the fashion industry. According to different themes every year, stars will wear corresponding red carpet shapes to compete in the scene.

The cause of the epidemic, Met Gala, a fashion event originally scheduled to be held on May 4, will be postponed indefinitely, and a new agenda has not yet been determined.

Although this year's people and stars are temporarily unable to surprise everyone on the red carpet as scheduled, all the fashion industry has done is to win the epidemic.