The EDI.Z LINGFENG Brand of Shanghai Fashion Week

EDI.Z LINGFENG is a British menswear brand established in 2017. The contradiction of daily life and the rise of subculture have become the source of brand inspiration. Different cultures collide with each other in a series of works and the brand's consistent adherence is find the aesthetic balance to design thinking and patterns. Together to meet this all-encompassing future society.

Fashion Week Look

The theme of Huang Quan Guo Du

EDI.Z LINGFENG 19/20 Autumn and winter fashion series with the theme of "Junction", inspired by the Japanese movie "Kamakura Monogatari", the film tells a fun and quirky story, where people and demons live together in one world. Designers are inspired by the fun of color and structure; and the application of this contradiction to express mutual trust and love behind the fantasy story.

More details:

1. Text Decoration

The text theme is decorated throughout the all fashion show, with a visually striking oversized font that shows a unique street trend. The text elements echo the illusion space of "Huang Quanguodu" which is presenting the aesthetics of the pioneering and fantasy contradictions.

2. Material Revolution

Designers break through the limitations of materials, using stitching combination design, light-sensitive coated fabrics are particularly favored. Whether it is a partial embellishment or a single piece of product, combined with the current popular color, the light-sensitive coated fabric has excellent shaping that is showing the fashionable attitude of the new generation.

Find more fashion styles in Shanghai at https://www.popfashioninfo.com/styles/reg_346/