The Comprehensive Analysis of Womenswear Cotton & Linen Benchmark Brands

Brand Dynamics

1. ICICLE's first overseas flagship store in Paris; CARVEN × ICICLE Summer Lake Series; CARVEN × ICICLE T-shirt of CARVEN meeting Shanghai. 2. 2020 AUM "I Love My Family" concept exhibition in The Mixc in Xiamen. This activity works with "Ponyo and Shark", a life blogger on Sina Weibo, to discuss the natural aesthetic lifestyle harmonious with nature. 3. Song Yanfei wears clothing from broadcast × Doraemon collaboration collection. 4. EXCEPTION de MIXMIND × Sonny Angel works together to hold the 2020 activity of "caring about the earth". 5. Donoratico collaborates with Li Meng 2020 Summer·Bright Flower to create lively and dynamic flowers.

CARVEN × ICICLE Summer Lake Series is inspired by the forthright and passionate fauvism style and the vivid post-impressionism, and captures the exotic flavour and real nature. Matisse's bold women, Gauguin's natural landscape and the bathing girl in a bra, these western bold images become subdued oriental prints.

Dresses and shirts take up a large part, followed by trousers. Ditsies and polka dots dominate patterns. Items are loose, simple and comfortable. High-quality raw materials are redesigned to show the beauty of nature.

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