The Comprehensive Analysis of Korean Namdaemun Retro Romance Kidswear Wholesale Market

Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.

Lovable parent-child dress is released a lot. With the improvement of public aesthetic, more and more parents have higher requirements. The application of same fabric, pattern and element strengthens the sense of series. The design based on the age of babies provides more suitable styles. Fashionable styles have become the good choice for outdoor and daily lives, presenting the prettiness and practicality.

Retro French apron is a highlight. Spliced and isolated application on basic silhouette is combined with ruffle and puff sleeve to enrich the details and strengthen the layers. Its delicate sweetness brings a sense of romance.

Different from the puff sleeve in the past, the style in this season is more extravagant. The application on infants' bodysuit and toddlers' dress uses crisper cotton fabrics. Voluminous shirring and pleating present volume and bring intensive visual impact, increasing a sense of retro court.

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