Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.
Bright acid tones evolve from spice tones. Acid tones renew formal and leisure basic items, mix with symbolized smiling face and letters and create a pleasing vibe. Futuristic colors display their optimistic aesthetics and extend from S/S 2020 to A/W. New warm greens and cold greens illustrate new female movement and endow clothing with tremendous vitality.
Pressure-relieving is a heated topic of urbanites. Dark purple feels cool, muted and mystical. It is applied to varied feminine items and simple cotton and linen items, well blending elegant purple and gentle pink. Purple tones are the elevated trendy colors.
Ladylike blouses get renewed by changeable looks and sweep Hangzhou markets. Airy lightweight gauze is combined with irregular smocking and crinkles, luxurious and romantic. Lace and ruffles pair with exquisite embroidery, showing the changeable practical aesthetics. Cropped design reveals female waistline and makes the item popular.
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