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The Comprehensive Analysis of Fashion Shen Zhen Trade Show

Author:Alice 2019-09-04

 

As for the visitors of Fashion SZ Show, shopkeepers in malls and shopping centers increased dramatically. Brand owners, ODM and OEM companies account for 1/5 of the total number of visitors. They mainly went for discovering latest textiles and designs. Agents and franchisees selected more personalized and unconventional garments for the entire season.

fashion analysis dataThe ladylike style is dominant, and linen&cotton sees a rapid rise. Statement products from independent designers and ODM/OEM mills are key.

 

The Analysis of Styles

 

Natural fibres such as cotton and linen are key, providing a comfort and healthy lifestyle.

 

 

New protective elements are incorporated into street apparel with a formal feel. Functional and protective accessories show distinctive features.

 

Street Brand

 

Lots of frills and ruffles, metallic buttons are used to underline juniors' style. Romance and comfort are emphasized.

 

Juniors' Style

 

Like plumetis, tweeds are made of solid yarns, mixed yarns, ply yarns, fancy yarns and other textural yarns. The zig-zag pattern, stripes, checks and jacquards are often seen.

 

 

Texture and skin-friendly fabric are underlined. Lots of natural fibres are applied.

 

Cosy Cotton and Linen fashion menswear

 

The liquid pearl effect is popular on the puffa, providing a technical and sporty twist. Refined and lightweight nylon and polished polyester are shiny, working best for youthful and dramatic styling.

 

Pearl Effect

 

The panelling between Tyvek and chiffon, terry and denim, leather and chiffon create a contrasting effect.

 

Contrasting Panelling

 

Exaggerated pockets are rebellious and dimensional, adding a youthful edge.

 

Exaggerated Pockets

 

Press-pleating details and simple shapes are combined to add interest.

 

Press-Pleating

 

Panelled tweeds add a contrasting twist.

 

Panelled Tweeds

 

Hand scrawls are often applied to denim, sweatshirts and dresses.The irregular pattern shows a rebellious street feel.

 

Hand Scrawls

 

Outerwear holds the majority, and sets see a decrease. Skirts and tops see an increase.

 

Analysis of Key Items

The puffa is a key item. Bright color and functional details bring a youthful feel.

 

The Puffa

 

Applique-style panelling is evolved. Protective elements are the mainstream, holding 20%. Shiny fabric, velvet and Tyvek are popular.

 
The Detail Evolution of the Puffa
 
Double-faced wools are key. The basic silhouette continues to prevail. Details are emphasized.
 
The Wool Overcoat
 
Checked fabric is brushed. Ruffles and tapes are applied to edges. Different kinds of fabrics are used for panelling.
 
The Detail Evolution of the Wool Coat
 
Basic shape and new designs are combined. Textural and decorative patterns, details and delicate accessories add newness.
 
The Dress
 
Deconstruction is underlined for panelling. Sequins replace metallic threads. Widened ruffles refresh styling.
 
The Detail Evolution of the Dress