The Comprehensive Analysis of Fashion Shen Zhen Trade Show

As for the visitors of Fashion SZ Show, shopkeepers in malls and shopping centers increased dramatically. Brand owners, ODM and OEM companies account for 1/5 of the total number of visitors. They mainly went for discovering latest textiles and designs. Agents and franchisees selected more personalized and unconventional garments for the entire season.

The ladylike style is dominant, and linen&cotton sees a rapid rise. Statement products from independent designers and ODM/OEM mills are key.

Natural fibres such as cotton and linen are key, providing a comfort and healthy lifestyle.

New protective elements are incorporated into street apparel with a formal feel. Functional and protective accessories show distinctive features.

Lots of frills and ruffles, metallic buttons are used to underline juniors' style. Romance and comfort are emphasized.

Like plumetis, tweeds are made of solid yarns, mixed yarns, ply yarns, fancy yarns and other textural yarns. The zig-zag pattern, stripes, checks and jacquards are often seen.

Texture and skin-friendly fabric are underlined. Lots of natural fibres are applied.

The liquid pearl effect is popular on the puffa, providing a technical and sporty twist. Refined and lightweight nylon and polished polyester are shiny, working best for youthful and dramatic styling.

The panelling between Tyvek and chiffon, terry and denim, leather and chiffon create a contrasting effect.

Exaggerated pockets are rebellious and dimensional, adding a youthful edge.

Press-pleating details and simple shapes are combined to add interest.

Panelled tweeds add a contrasting twist.

Hand scrawls are often applied to denim, sweatshirts and dresses.The irregular pattern shows a rebellious street feel.

Outerwear holds the majority, and sets see a decrease. Skirts and tops see an increase.

The puffa is a key item. Bright color and functional details bring a youthful feel.

Applique-style panelling is evolved. Protective elements are the mainstream, holding 20%. Shiny fabric, velvet and Tyvek are popular.