The Big Brands are all in Love with Wildflowers

Today's theme is: Flowers.

Start with the commercials ads from LOEWE. Jonathan Anderson has been working hard to make the brand's artistic tonality the ultimate. The 2018 perfume series "Beyond the Skin" is inspired by plant portraits, allowing models to create a similar posture and create a human body and nature intimate feelings. The original form of the plant seems to have been given another unusual vitality through the interpretation of the human body.

This group of advertisements can't help people to appreciate the plant aesthetics. The plant body looks tiny, inconspicuous but infiltrated with the unrepeatable nature.

The 2017 SS collection, created by Steven Meisel, pays tribute to the floral art of the last season's flower-inspired artist Constance Spry, and photographed a 12-month flower representative static blockbuster.

In 1929, the flower art originator Constance Spry opened the first flower shop. Her flower arrangement decoration is like a sculpture-like three-dimensional but full of tension. LOEWE abstracted this floral aesthetic concept, and 2017SS clothing color saturation and fashion atmosphere is get together.

Flower is not the first time to break into the fashion world. It is the most primitive source of color, the most natural form aesthetic, and the inspiration theme of countless artists and designers.

Karl Blossfeldt

LOEWE 2016 SS

Karl Blossfeldt, a pioneer in plant photography, and the floral photography that appeared in the LOEWE perfume commercials came from his work. When he taught sculpture courses in Berlin in the last century, he became crazy about his artistic structure.

In the case of limited equipment technology at the time, he pioneered the plant 50 times, showing the rhythm of its deconstructed body in a rough and shocking way, because of its unique surrealistic expression, it is favored by surrealism and new objective movements school, his photography works also have a profound impact on the art of the later generations and the construction industry.

Dries Van Noten

" For many years, I separated my work as a designer and a gardener as much as church and state, yet, I had often wondered how these two beloved worlds of my life could collide and collude."

Dries Van Noten lives in a 1980s neoclassical mansion in Antwerp with a garden of acres of plants, one of the main sources of his usual design inspiration. In the 2019 autumn and winter series, he directly turned the garden silhouette into a fabric print, which is amazing.

He led the team into the verdant fairyland in October, and began cutting all kinds of green leaves, choosing the most photographed and most interesting outlines, shooting on a portable blue background, and finally printing on transparent silk and brightly colored glossy satin. Van Noten is also said that the two worlds he loved finally collided.

In fact, he used the "frozen flowers" to embellish the 2017SS show. In that year, he collaborated with Japanese flower artist Azuma Makoto to create 20 kinds of flower arrangements in ice cubes, which gradually melted as the temperature on the runway increased. In addition, prints, drawings, beads and needlework were used to make floral decorations. The product creates a very strong and wonderful atmosphere.

Carolina Spencer 

When I look through the work of Matagalan, the Spanish floral studio, I always fall into the wonderful world of plants and flowers. Carolina Spencer is the main designer of Matagalan. His work emphasizes the expression of color and the combination of display levels. The whole scene is as quiet as oil painting, and the color shade is controlled very accurately.

Before the real scenery, the natural light of Spain is used to make the unique leaves and the gentle vases achieve a unique visual effect. The color and contour of the bottle and the leaves seem to be casual and rigorous aesthetics.

View more big brands fashion pattern design inspiration: https://www.popfashioninfo.com/patterns/topbrands/