The goal of sustainable fashion is to ensure that clothing is made from safe and renewable materials, and to transform old clothing into new clothing. This new fashion economy will benefit business, society and the environment. And last July Ellen MacArthur Foundation in the UK announced a redesign of denim, bringing the idea of recycling to the forefront of the denim industry. Circular economy extends the longevity of denim and makes it easier to recycle. With the gradual development of the project, more brands have joined in. Enterprises, governments, innovators and citizens need to work together to make sustainable fashion a reality. Sustainable Fashion Initiative brings together Burberry, Gap Inc., H&M Group, HSBC, PVH and Stella McCartney as core partners.
Levi's is a famous jeans brand founded by the Jewish businessman Levi Strauss. Levi's has been paying practical action for environmental protection, and also calls on everyone to pay attention to the earth's climate change and protect the environment. With the concept of sustainable development, its well thread series is made of 100% recyclable and environmentally-friendly hemp, and the Water Less technology can save 96% of water during production.
Re/Done is from California and founded in 2015 by Sean Barron and Jamie Mazur. Each pair of jeans in the brand is recycled, cleaned and re-stitched from Levi's vintage jeans, because Re/Done believes Levi's represents the denim spirit the most. Their design has won praise from Levi's, which says it has brought an upgrade to Levi's jeans. And Re/Done says, we're honored to make jeans as unique as you do.
Due to her love of Denim and sustainability, fashion stylist Anna Foster founded E.L.V. Denim, and transform vintage jeans into edgy, stylish new styles. Jeans and jackets of ELV DENIM are designed and manufactured in east London, and use local factories and studios to minimize the carbon footprint and support the local community. Jeans of ELV DENIM are made from discarded denim and converted into modern, sophisticated designs, with zero impact on environment.
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