From January 9th to 12th, the 105th Florence Pitti Uomo Men's Wear Exhibition will be held at the Florence Exhibition Center. The theme of this exhibition is "time", hoping to explore the significance of time for fashion and present a more international lineup. Giuliana Parabiago, marketing consultant at Pitti Immage, explains that fashion is sometimes a fast-paced capsule series and collaborations, while at other times it is iconic items that require time to polish and more timeless luxury classics. This exhibition will continue the previous five exhibition areas of Fantastic Classic, Futuro Maschile, Dynamic Attention, Superstyling, and I GO OUT, presenting contemporary menswear, classic style, mainstream collection, sports street, and outdoor brands respectively.
This exhibition invites Italian designer Luca Magliano as the guest designer for the 105th edition. Luca Magliano founded the eponymous brand Magliano in 2017 and won the Karl Lagerfeld Special Jury Prize at LVMH Prize in early 2023. The Magliano 24/25 autumn/winter collection was released at the Nelson Mandela Forum in Florence, with models descending from the top of the stairs, creating a surreal atmosphere with thick fog floating around. Magliano's new season examines classic men's clothing styles, reorganizing traditional elements to cater to a wider audience while adding a touch of femininity, and referencing the ideas of powerful women, including the late feminist gay poet Patrizia Cavalli and Italian actress Anna Magnani.