Spring Summer 2020 Series of Brand OFF-White at Paris Fashion Week

OFF-WHITE

Spring/Summer 2020 Menswear

In recently, OFF-WHITE released the Spring Summer 2020 series at Paris Fashion Week. The whole fashion show was unveiled on a green lawn and white flowers.

OFF-WHITE's brand style has always been positioned in modern culture. This time, the street graffiti and hip hop culture are displayed to different levels, and the street trend is integrated into high-end fashion. Interpret unique glamour and trend indicators, show life attitudes, and express ideas or ideas that you want to announce.

Graffiti appeared in the United States in the early 1960s. The graffiti at the beginning was not considered to be art, but was regarded as a street-breaking act. Through the passage of time, people gradually accepted it and gradually became an art culture.

The OFF-WHITE fashion show was created in collaboration with a New York artist, Futura-aka Lenny McGurr. He is embellished with lively jets and printed fabrics in suits, soft trenches, cycling vests, denim, blankets and evening gowns. The whole series is full of strong spring feelings, and there is no lack of practical wear, which has created a different temperament for street culture.

This season's theme is "PLASTIC", the invitation letter echoes the plastic materials used in some fashions.

Invitation to combine the brand logo with Futura's "Point Man"

The new sports style showcases the youthfulness of the spring-summer collection with creative tailoring and matching, which is more in line with the younger group.

In this time, the company also announced the combination of Off-White x Nike. Cooperated with Nike Sneaker, North Carolina blue and orange new, injecting the iconic graffiti mark on the inside and translucent outsole.

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