Some Fashion News About Clothing in The Days

1. CHANEL officially declares that its trademark is correctly written as "CHANEL"

According to The Fashion Law's information, the French luxury brand CHANEL officially issued a statement saying that its brand trademark is written in all capitalized CHANEL, which is used in the whole line of business including high-end custom, ready-to-wear, accessories, perfume, etc., and the name of the founder legendary designer.

In the statement, the brand sincerely requests all editors, advertisers and other industry professionals who may use the trademark to use the correct wording, otherwise CHANEL will have the right to pursue its legal responsibility. This also means that CHANEL is working hard to make the brand a proper term.

2. Supreme will launch a collaboration series with designer brand Jean-Paul Gaultier

Brand Supreme announced on the official Instagram account that its first series with Jean-Paul Gaultier will be released in the next week. The attached picture is a young man in a plaid fur coat with "Gaultier" on the pants and belt buckle. In 2017, the Carlyle Group acquired a 50% stake in Supreme for $500 million and the brand is estimated to be $1 billion.

3. Tommy Hilfiger's replica series with Coca-Cola will be on sale soon

Tommy Hilfiger and Coca-Cola's men's and women's collections will be on sale on April 5th, including jerseys, T-shirts and shorts, in royal blue, red, blue-green and sky blue color, at prices from 49.9 to 139 Dollar. Amy Baker, chief brand officer of Tommy Hilfiger, said that the launch of the collaboration series is an iconic milestone in the history of the brand. Tommy Hilfigers has worked with Coca-Cola in the 1980s.

4. Alexander McQueen enters the Tmall Luxury Pavilion platform

British designer brand Alexander McQueen has officially entered the flagship store of Tmall's Luxury Pavilion platform. It is scheduled to open on April 16th, which will become the flagship store of Gucci's parent company Kering Group's brand in China. This means that Alexander McQueen will be solely responsible for the design and product display of the flagship store page.

5. Prada and Oracle reached a cooperation about Accelerating digital transformation

Italian luxury goods group Prada announced on Tuesday that it has reached a cooperation with Oracle to accelerate the digital transformation of its brand. Oracle will help Prada Group improve its retail efficiency in cloud services and other aspects to respond to market changes more flexibly and in a timely manner. Lorenzo Bertelli, head of marketing and communications at Prada, also revealed that the group is also increasing its investment in e-commerce, with the goal of launching e-commerce in all markets worldwide by 2020. At the same time, Prada Digital Director Chiara Tosato has resigned and the group is looking for his successor.

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