Pitti Uomo Fashion Men's Trade Show

In this year, China was invited to become the protagonist of this GUESTNATION project and completed the largest Guest Nation Project in the history of PittiUomo. The Pitti Special Click is the summer theme of this year's fair - a new design by lifestyle master Sergio Colantuoni, which brings together the energy around the Florence Convention Center and opens up new directions for the event. The colliding polygon pattern of the collage and the multi-color collision of the bright and vivid, showing a strong impact, the face is the young power, with a strong emotional expression. This is exactly what Pitti Uomo has advocated in recent years, actively embracing the younger generation and bringing a different style of culture to the surprise experience.

Highlight one

Guest Nation China

The annual Guest Nation Project is the highlight of Pitti Uomo. At the 96th exhibition, China became a special exhibiting country for the first time. This is also the largest of the Guest Nation Project to date. Tmall is the exclusive strategic partner of the Guest Nation China guest country project. Together with GXG, FAIRWHALE and Huili, the leading menswear brand in China, together with ten Chinese avant-garde designers at the Florence Exhibition Center Fortezza Da Basso's underground space, Grotte, presents their clothing collections and collaborations with capsules.

Highlight two

First independent menswear fashion show after ClareWaightKeller joins Givenchy's 

Givenchy brings the 2020 Spring/Summer collection of men's ready-to-wear in a beautiful manor on the outskirts of Florence. The fashion show called "Nouveau Glitch" is also the first men's show after art director Clare Waight Keller who entered the French fashion house. The new world's modern fashion and the retro world of the old world meet together, plus some light and elegant materials and romantic light purple, light blue print, the whole series looks feminine and young, and complements the sunset suburbs of Florence.

Highlight three

ZZEGNA2020SS "Desert in the Oasis"

Z ZNGNA re-examines the topic of harmonious coexistence between fashion and natural environment, and uses unique fabric materials and techniques to regard environmental protection as an important factor in fashion design. The continuous attention to the issue of desertification not only inspired the artistic director Alessandro Sartori to incorporate the original design and the pursuit of authentic design into the new series of ideas this season, but also reflected the brand's continuous thinking and extension of the concept of environmental protection in the present and in the future. This season, Pitti Uomo Zegna set up an “endless house” in the Teatrino Lorenese area of the Florence Exhibition Center in Italy. Using video projection technology, the reality and the virtual world are cleverly connected, making people feel like they are in the endless desert.

Fancy stitching

Regardless of how the fashion trend changes, the stitching element has long been an indispensable fashion art in the center of the designer's eye. The rainbow-like splicing has given more space to different types of prints, breaking the usual "double fight" situation. The resale and retro clothing will be reinvented and re-made by stitching. At the same time, different kinds of print stitching not only create a great visual challenge, but also form a colorful visual effect.

Color block stitching

Geometric color block stitching has always been the most common stitching method. The spring and summer of 2020 is mainly composed of light color stitching and contrast stitching. The use of phosphors, bright yellows and ultramarine colors enriches the summer palette and the overall style is very lively in summer. This type of stitching is widely used in T-shirts, shirts, POLOs and outerwear, and the use of large color blocks adds youthful vitality.

More Pitti Uomo's fashion trend analysis at http://www.popfashioninfo.com/analysis/fairs/