Mare di Moda The Exhibition of Swimwear Fabrics

The 18th Mare di Moda focuses on fabrics for swimwear, bodywear and athleisure wear. According to exhibitors, requests for organic, recycled and ethical materials continue to rise. Exhibitors offer many sustainable solutions to meet the demand. Printing runs throughout Mare di Moda, displaying vibrant color mixes and eye-catching surfaces. Designers are getting serious about sustainability. The high-impact fabrics are key. Lustrous surfaces like gloss and metallic yarns, saturated prints, and large-scale repetitive prints are popular, and they offer plenty of ways to renew styles for S/S 21.

Brands such as Seaqual or Q-nova continue to embrace sustainable solutions on a commercial scale, offering sustainable fabric alternatives and replacing virgin qualities with recycled fabrics. Environment-friendly products are created by surplus fabrics, recycled marine waste, recycled plastic bottles, naturally dyed materials, low-energy and water-saving processes, and recycled raw materials. Shops can divide a sales area to help promote sustainable products in-store.

A mash-up of pop culture references, mundane slogans, hippy-inspired motifs and 1980s Memphis-style graphics are combined together to create the maxmalist appearance. These can be used for youth-driven swimwear ranges with the summer festival season in mind, promoting a mix & match look to create further print clashes with merchandising in-store.

Hyper-bright color is the key to S/S 2021 and helps to renew classic prints with a hyperreal appearance. Hyper-brights are applied to layered designs and a kaleidoscopic effect to renew tropicals, florals and abstract prints. The classic stripe is expressed by rainbow renditions, becoming the new interpretation of the trend. Together with the season's other bold prints, these can be used in panel applications as a playful accent, or to create statement-making swim separates when used all over.

Designers draw inspirations from marine environment, bringing a dreamlike vibe to S/S 2021. Layered stencilled florals and cut-and-paste collage effects offer an update to typical flower motifs. Fine linear designs inspired by coral offer a simple feel to these bold designs, while flock prints add a textural quality. Black grounds or contrasting panels highlight these near-neon patterns while heightening the fantastical deep sea effect.

With the current admiration of artistry, painterly florals uptrend at Mare di Moda, the hand-painted style can perfectly present the classic style. Soft focus filters and light brushstrokes bring a blurred, almost abstract look to designs, while interesting collage-like effects create a modern visual effect to traditional floral motifs. The focus is on color here, but blurred edges and diluted saturated color mixing make the look softer and more wearable. These fluid prints work perfectly for swimwear separates and floaty cover-up.

Vacation-inspired print and pattern exude an exotic feel for S/S 21, with graphic wax and woodblock prints replacing the traditional tropical designs. Conventional palm tree prints are replaced by more expressive painterly florals and animal prints, with warm, vivid colors capturing a sense of sunshine and warmth. Woodblock-inspired repetitive prints bring a graphic newness to this look, creating a new look for floral designs and nodding to exotic animal prints. Black and white are used here for a striking visual impact.

 

 

For a full report of fashion trend fabric for swimwear, pls visit: https://www.popfashioninfo.com/details/report/t_report-id_7519-col_31/