Luxury brands is acting again to keep European and American people obediently at home

In the fashion circle this year, under the overwhelming black swan of New Coronary Pneumonia, its performance has been horrible, but it has also adjusted itself in time, or invested in social welfare, such as LV for hand-free hand sanitizer, Balenciaga and YSL export hoods. Streaming media services bring consumers a richer experience.

In recently, Gucci, which belongs to the Balenciaga family and YSL, has updated the content of the latest episode of the Podcast channel. The president of the brand, CEO, and the Michelin Samsung chef Massimo Bottura, who runs the two co-branded restaurants and pubs of the brand, started a conversation. The celebrity chef who recently "home at home" because of the new coronavirus pneumonia (COVID-19) epidemic has also shared many gourmet recipes through social platforms.

Since 2018, Gucci Podcast has invited experts from various fields to talk about various rich topics.

Although physical shows and stores are still considered to be irreplaceable, but starting from the most basic online stores, to live shows online, and a variety of interesting interactive filters, these social media and streaming services not only Being "online" at all times brings out the most dynamic and approachable side of the brand. Gucci has launched the Gucci Podcast service since May 2018. This channel is recorded with sound. Through various rich topics, experts from various fields are invited to talk about various topics, injecting a vivid soul into the brand. Rich topics cover everything from the connection between music and fashion to issues of global concern, including well-known singer Elton John, well-known fashion opinion leader Susie Bubble, and writer Scarlett Curtis and others have enthusiastically vocal play.

Brand Director and CEO Marco Bizzarri and Michelin Samsung Chef Massimo Bottura talked about their childhood memories in the brand's latest episode of podcast.

The latest issue is a dialogue between brand director and CEO Marco Bizzarri and Michelin Samsung chef Massimo Bottura. The two talked about childhood memories in about half an hour of content, and were born because of the friendship between the two. Two Gucci Osteria de Massimo Bottura joint dining pubs in Florence and Los Angeles.

Gucci and Michelin chef Massimo Bottura (right) currently have two joint dining pubs.

In addition to chatting with old friends, chef Massimo Bottura, who has recently cooperated with the European decree "home at home", has not been idle. He has launched a series of "Kitchen Quarantine" through his Instagram, not just sharing From the sauce to the way the main course is made, a special short film will also be recorded to respond to the questions left by the audience. Of course, before making delicious dishes, he would also warmly remind the audience: "Don't forget to wash your hands first!"

On the other hand, following the announcement of LVMH, the world's largest luxury goods group, to convert its perfume factory to dry cleaners, French Clarins CLARINS also announced that it will mass produce dry cleaners and continue to donate to medical units to help fight the epidemic.

At present, Clarins' first batch of 14,500 bottles of 400 ml dry cleaners has been donated to the hospital.