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In July, women's loungewear mainly features simple European mid-style and home casual styles. Domestic and international designer brands such as ULLALA, Sleeper, sabo skirt, and Solo seta made the list, with ULLALA having multiple styles featured. Domestically, GUKOO is worth watching. This month, the popularity of youthful feminine styles has risen, with design details extensively using techniques such as shirring, ruffled edges, and lace trim decorations.

Top 10 Young Lady Loungewear
This month, young lady loungewear popular downloaded styles have received widespread attention with lace panel designs. Details such as ruffled edges and shirring decorations are noteworthy, as well as decorative lace on strap joints, highlighting the visual effect of small flutter sleeves.
Top 10 Mature & Elegant Loungewear
This month's mature and elegant loungewear continues to feature floral patterns as the dominant design, but with fresher and softer color palettes. In addition to delicate printed decorations, details such as shirring and tie ribbons are also used. Pattern elements include plaids, florals, polka dots, and more.

Key Silhouette - A-Line Long Dress
One of the key silhouettes, the A-line loungewear, is evolving from "pure pajamas" to "light social wear," with the core trends being simple silhouettes, refined details, and soft fabrics. It maintains home comfort while being suitable for low-key social and vacation occasions.

Key Details—Layered Pleating
Layered pleating is evolving from a “single decorative element” into a design technique that emphasizes both silhouette shaping and decoration. Pleating creates wave-like and textured effects in fabric, making simple silhouettes more dynamic. It adds romantic volume and enhances visual depth and layering.

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