Munich ISPO is not only the world's largest sports trade show, but also a promoter and voice for cutting-edge sports ideas. The slogan of the 2020 ISPO is "Responsibility, Dynamic, Innovation", which highlights the impact of sports on all walks of life in the world. The exhibition covers an area of more than 200,000 square meters, and divides into 18 exhibition areas, including snow sports products, manufacturers, health and fitness, and urban looks. Innovation and creativity are the key to the A/W 20/21 fair, and almost all brands emphasize sustaiability in product development and brand philosophy. In addition, brands are promoting urban styles and modular designs to appeal to sports consumers.
Winter sports are playing an increasingly important role in a health-conscious society, and the combination of outdoor sports and urban looks is also closer. The simple silhouette and functional pockets cater to the industry trend. Based on this, designers can try more creative Japanese Kimono silhouette, detachable hood, dynamic lettered print, and quilting to add a chic feel to functional products.