Industry Insight for Underwear & Loungewear

In the middle of September, the French lingerie brand Scandale launched its revival project and eco-bras. This pioneering brand, born in 1932, revolutionized the sector thanks to its founder and textile inventor Robert Perrier. He brought elasticity, lightness during the 30s, 50s and 60s and collaborated with big names in couture like Christian Dior or Jean Patou.

Kim Kardashian has been one of the richest people in the world depending on her KKW Beauty and the shapewear brand Skims. The Fendi x Skims collaboration was first leaked on Instagram earlier this month. Meanwhile, rumours began when Kim Kardashian visited the company’s headquarters in Rome. The collection will finally launch on Nov. 9 on a dedicated e-commerce site, fendiskims.com.

Yoox launched a capsule with Serene Rees’ Les Girls Les Boys, a London-based underwear label and a unisex streetwear label. Multiple casual products in this collection followed gender fluidity and high inclusiveness. Ranging from XS to XXL, the collaboration provided sweatshirt, T-shirt, trousers, and Les Girls Les Boys’ signature underwear.

On October 20, Spanx, the “mission-driven” women’s shapewear brand founded by Sara Blakely in 2000, has announced a "definitive agree-ment for a majority investment from funds managed by Blackstone”. The investment firm has agreed to buy a majority stake in the company at a valuation of $1.2 billion - with Blakely maintaining a “significant” equity stake in the business. 

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