Gucci's New Fashion Theme with Gucci Prêt À Porter

After paying tribute to Star Trek, recreating the golden age of Hollywood, and bringing the surrealist art to its fullest, GUCCI reproduces various scenes in the latest season's 2019 autumn and winter advertising blockbuster. With the theme of “Gucci Prêt À Porter”, it recreates street, backstage, show and fashion cover. Alessandro Michele and photographer Glen Luchford collaborated in advertising to restore fashion stories from the golden age.

Street Style with Story

GUCCI's latest season of 2019 autumn and winter advertising blockbusters still play a conceptual style, opening with a strong color, full of retro-era texture, bringing people into nostalgic mood.

Ready-to-wear "porters"

From the garment workshop to the model-prepared catwalk and the background shooting transformation, in the realistic picture, the past scenes are displayed at different angles that giving a refreshing visual experience.

The visual style of the 90s fashion catalogue

Creative Director Alessandro Michele has always been obsessed with the old-time style. Alessandro Michele is more like a nostalgic element of classic elements. From his creativity, it can be seen that the love of classical and contemporary popular elements is combined.

Whether it's fun or creative, Alessandro Michele and his colleague seem to be always a surprise.

More fashion Gucci's catwalk style https://www.popfashioninfo.com/runways/bra_82445/