Emotional Response of Color Trends for A/W 21/22 Womenswear

Theme Background

Currently, we are undergoing the COVID-19 pandemic, natural disasters, terror riots. Due to this unstable society, S/S 2022 colors will soothe and comfort us, balance the relationship between us and objects and explore the healing effect of colors. Healthy earth colors create a calm and gentle emotional response via their gentle color sense. Main colors drive the heat of durable and amiable products. The match of Willow and Yellow Cream add novelty, and undyed fibers cater to sustainability. Moonlit Ocean is sophisticated and will be popular in S/S 2020. This greyish blue often reminds of sustainability and recyclability. As the resale and rental market grows, "imperfect" colors gain more attention. Greyish pastels create a nostalgic vibe and display the gentle aesthetics. These muted hues heal and comfort people.

Inspiration -- Connection With Nature

Natural disasters, such as floods, earthquakes, volcanic eruption, and so on, make people more eager to embrace nature and establish a close relationship with nature. The new generation of consumers will long for a natural lifestyle more. Undyed natural fibers cater to sustainability. Yellow tones are added to present the more ecological Willow.

Cosmetics -- Connection With Nature

Consumers value plant-based beauty makeup products. These products are creative in formula and make use of latest technologies to offer a better experience. They extract natural nutrients from green plants or fruits to remove airborne contaminants from the skin.

Catwalk Looks -- Connection With Nature

Nourishing plants hues create a relaxing, soothing and healing vibe in this post-coronavirus era. In S/S 2020, the fabric is a little glossy, symbolizing the light in the future. The lightweight and ethereal texture meets our demand for natural and comfortable clothes. They update the simple feminine look.

Connection With Nature -- Willow

Green is one of the most important colors for S/S 22, thanks to its association of nature and human. The yellowish Willow is nourishing, plant-based, comfortable and hopeful. Colors will enhance the mental and physical health in this volatile society, ideal for various items and fabrics. Combing with sustainability, it can be widely applied in spring and summer.

For a full fashion coulor theme report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8619-col_125/