Comprehensive Fashion Trend Analysis of Designer Brands for Womenswear in South Korea

Asian independent designers are emerging. South Korean designer brands are more inclusive. Some South Korean celebrities join hands with designer brands to drive volume. This report recommended five popular South Korean Designers.

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1. Zheng Xiujing in S/S Rejina Pyo's avocado shirt drove the popularity of avocado in June. 2. On Weibo, search words about Recto were updated, and many designer buyers highly recommended Recto. 3. LOW CLASSIC is still hot, ranking first in South Korean designers. 4. J.Chung's items were seen in Her Private Life. 5. Lane Crawford also recommended J KOO.

Rejina Pyo blends minimalism and premium elements. Piecing, contrast elements and experimental materials are incorporated. In previous seasons, designers play with buttons in different materials and shapes. In the latest S/S collection, each item features a line of buttons. Colors derived from artistic paintings are combined with feminine softness to create a dreamy summery feeling.

RECTO features the gender-neutral quality. Femininity and masculinity are mixed with simple and clean colors. In the latest collection, classic colors such as black, white and blue are used. Pleats give ease. The pleating effect on the denim pants is novel.

LOW CLASSIC was founded by three designers who are good at capturing popular elements and combining them with premium fashion garments. Linear cuts, simple silhouettes and understated colors show its mood. In its S/S collection, romanticism and utilitarianism are mixed. The trenchcoat collar and lapel are broadened and elongated. Smoky grey tones and blue mist are key for grown-up and statement trench coats. The broad silhouette also shows the feminine form.

J.Chung is a namesake South Korean brand. The defective aesthetic is its brand concept going through all the collections. Cool urban styling is mixed with an unrestrained and nonchalant feel. Simple designs create elegant details. In its latest S/S collection, deconstructed shirts stand out. The classic and minimal silhouettes remain, and details at the closure and cuffs are re-designed. The asymmetrical hem and neck break the balance for the gender-neutral effect.

J KOO, a namesake brand founded in 2010, features premium cuts, femininity and fashion street. Ruffles are seen in every season. In its S/S collection, lots of step ruffles are used. The palette of this season is plain. Light yellow, white and black are key tones.

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