Chinese Puffa Jacket Brand Bosideng

The weather is getting colder. Everyone thought that down jackets were bloated and difficult to style, but in the past two years, down jackets have really become fashionable items.

The boundaries between down jackets and fashion are becoming more and more blurred, and catching up with each other is becoming increasingly fierce, and brand collaboration have become one of the most effective means.

The joint series released by Chinese down jacket brand Bosideng and French fashion design master Jean Paul Gaultier also surprised the industry and consumers, refreshing everyone's perception of down jackets.

The cooperative products are designed by Gaultier himself. The designer, known as the "old fashion boy", has also combined the playful personal style into the down jacket through various structural designs.

Star Yangmi（Bosideng xJean Paul Gaultier）

soda  （Bosideng x Gautier designer）

Earlier, Jean Paul Gaultier and street brand Supreme also launched a joint collaboration, which caused heated discussions in the fashion circle at the time.

The joint name of BOSIDENG x Jean Paul Gaultier is basically a classic return of Jean Paul Gaultier's blockbuster works, and the iconic elements and style are implemented throughout the series.

Jean Paul Gaultier's favorite black and white color scheme, from the classic black and white checkerboard throughout the show installation to the black and white tiger pattern, are all built with BOSIDENG's high-quality satin fabric and the designer's precise cutting methods to build a new fashion.

BOSIDENG x JeanPaulGaultier

The colorful fluorescent color system is also the main element. The addition of fluorescent orange, green, electro-optic blue and other colors makes the dull down jacket more light and energetic.

The long cape down jacket reproduces the 2018 haute couture series. This time, Jean Paul Gaultier combined the special silhouette texture and functions of the down jacket to improve the original design and give the classic new life.

Climbing Series

Taking the world famous peak as the design inspiration, the exposure of the ascending peak series, which was produced after 489 procedures. In terms of material, it adopts the world-recognized super 5A grade 1000 fluffy rare goose down, and the fabric adopts the black technical fabric GORE-TEX known as "the cloth of the century".

In addition, a large number of professional scientific and technological elements are added, such as: electronic equipment protection bags, life detectors, etc. A new process of three-dimensional velvet filling derived from honeycomb deconstruction. These are the best choices to make it resistant to severe weather at high altitudes.

Extreme Cold Series

Extreme cold series adopts triple warming technology, 90% fleece content, 600+ high fluffy fleece, forming a warm air layer, soft and comfortable.

The tooling design is used in the style, and the camouflage element is also used in the pattern. No matter from the color value or the thermal performance, the details and craftsmanship are refined and professional.

High-end outdoor series

BOSIDENG's high-end outdoor series uses a large goose down with warm silver thermal lining, which is warm all day. The combination of GORE-TEX and GORE-TEX INFINIUM, the fabric of the century, is windproof and waterproof, which minimizes the effects of wind and cold, and has good air permeability.

Tom Hiddleston becomes the spokesperson for high-end outdoor brands.

View more fashion brand analysis report: https://www.popfashioninfo.com/analysis/brand/