Burberry Launches Monthly Product Releases For 24 Hours

New Logo

Burberry changes the iconic "Equestrian Knight" logo with a new one which features founder Thomas Burberry's initials "TB" interlocked across a honey-colored background. The new logo is more youthful and simpler, spotted everywhere around the world including London, Milan, New York, Seoul, Shanghai and Hong Kong to enhance the brand awareness.

Riccardo Tisci

The Italian designer Riccardo Tisci is the New Chief Creative Office of Burberry after some time off following his 12-years work at Givenchy.

The iconic Rottweiler, Bambi and Shark prints are creations of Riccardo Tisci. He refreshed the French fashion house to become a brand coveted by young customers.

Limited Edition for 24 Hours

Riccardo Tisci has a million retail tricks up his "B Series" logo tees, available for 24 hours through Instagram and Wechat. The tees cost $390, but they are sold out in several hours.

The next capsule will be unveiled on November 17. The limited edition prices for every month tap into the consumption concept of the new generation.

Celebrities

The "B Series" items with new TB monogram are worn by celebrities like Rihanna, The Weeknd, M.I.A, Irina Shayk, Dua Lipa, Tom Hardy, Zhao Wei, Zhou Dongyu and Chris Lee.

B Series

The first release of the monthly drops is called "B Series" with new TB monogram that is the abbreviation of the brand's founder Thomas Burberry. The capsule includes T-shirts and sweatshirts. Loose silhouette and printed logo breathe new life into Burberry.

Kingdom

The S/S 2019 collection "Kingdom" celebrates creative fashion elements. The iconic TB logo is everywhere.