Amazon - Menswear Cross-border E-commerce Data Analysis in July

Author：Lareina

2025-08-18

In the July Amazon US site apparel category, sportswear has the highest proportion of product count by category, accounting for 26.2%, followed by shirts at approximately 15.8%; jackets & coats, T-shirts & tank tops and other categories also performed well, at 7.7% and 6.9% respectively.

July Market Data Analysis (US Site)

【Sales Trend】: Based on the chart, the lowest sales point in the past year occurred in July 2024, followed by a continuous 5-month sales period, peaking in December. The quarterly pattern shows that Q4 is the absolute peak season, typically starting to rise from October, with the increase likely related to the year-end shopping season (such as Christmas and other holidays), when consumer demand is concentrated. In January 2025, the market entered a low season, yet sales surged 86% year-on-year, possibly due to inventory clearance strategies. From March to June, sales fluctuated but showed steady overall growth, maintaining monthly sales around 15 to 18 million units. July sales reached 29.11 million, with significant year-on-year growth. Year-on-year sales data also indicates continuous market expansion, with most months outperforming the same period of the previous year.

Price Range/Category Share in July

Price Range Distribution: Based on the chart, the men's apparel category on Amazon US shows a clear pyramid structure in price distribution. The segments under $20 and $20-$40 constitute the majority of sales volume, representing the core competitive market. The $20-$40 range has the highest number of products, indicating intense competition and abundant choices in this price band.

Pricing Strategy Recommendation: Sellers are advised to primarily focus on the under-$40 price range, while exploring opportunities in the $40-$60 range through differentiated offerings in design, functionality, or materials. However, higher price segments should be approached with caution.

Category Data Analysis: In the Amazon US apparel category, based on item count by category, activewear has the highest share at 26.2%, followed by shirts at approximately 15.8%. Jackets & outerwear, T-shirts & vests, and other categories also perform well, with shares of 7.7% and 6.9% respectively.

Amazon Best Sellers Top 10 (US Site)

Based on the July sales ranking data for men's apparel on Amazon US, this month's popular items mainly include T-shirts, hoodies, underwear, shirts, and sweatshirts. The styles of these garments are primarily fashion casual and functional sportswear, with colors mainly using black, white, and gray basics.

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