2019 Autumn Winter Shanghai Fashion Week Official schedule

2019 Autumn Winter Shanghai Fashion Week will be held from March 27th. This fashion week is based on the theme of “Re-visit”. It aims to encourage exhibitors and designers to go back to nature, return to nature and original intentions, and explore the ideas behind the creativity and resonance.

It is reported that the opening brand of Shanghai Fashion Week in the autumn and winter is Reebok , and Chinese fashion designer Tan Yanyu will also present his personal high-end ready-to-wear brand Vivienne Tam to the stage of Shanghai Chamber Commerce. In addition, international brands such as Jenny Packham what is the favorite brand of British Kate, the new French design brand Faith Connexion, and NICOLE MILLER from New York will also release new products during the Shanghai Fashion Week.

In addition to ANGEL CHEN, XU ZHI, SHUSHU/TONG, YIRANTIAN, 8ON8 and XIMONLEE, SUSAN FANG and Caroline Hu, who were shortlisted for the 2019 LVMH Prize Young Designer Award, as well as new designers such as AT-ONE-MENT by Wanbing Huang and Zickness. Was added to the official schedule of this Shanghai Fashion Week.

At the same time, in order to achieve the goal of continuously creating the largest ordering season in Asia, MODE Shanghai Apparel & Accessories Fair also has six different fashion trade platforms, including Time, Ontimeshow, DFO, Alter, Tube and Not Showroom, forming a fashion week trading system. It has gathered more than 1,100 clothing and apparel brands from more than 30 countries, and held order fairs in major landmarks such as Huangpu, Changning, Jing'an, Pudong and Xuhui.

In fact, as an important starting point for improving Shanghai's urban energy level and core competitiveness, and an important platform for building a new global starter, Shanghai Fashion Week, which has been established for 17 years, has already become a breakthrough for Shanghai's “four major brands”. The new business card of the urban fashion image is also the key promotion project of “Shanghai Wenchuang 50 items”.

According to the statistics of the Shanghai Municipal Commission of Commerce, in 2018, international brands opened a total of 835 new stores in Shanghai, including 301 first stores nationwide. While the “first store economy” continues to lead the country, Shanghai has also achieved remarkable results in building new global products. More than 3,000 brands have launched new global products in Shanghai. The first China International Import Expo held in November last year which has more than 5,000 new products.

At the beginning of this year, Shanghai Fashion Week officially obtained the approval of the State Administration for Industry and Commerce (now the State Administration of Market Supervision) and became a national registered brand trademark. Some people in the industry said that this landmark achievement is not only the recognition of the value of Shanghai Fashion Week platform, but also the importance of the state's protection of intellectual property rights and the government's determination to further optimize the city's business environment.

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