19/20 Autumn Winter Catwalk Brands Analysis of Gucci

Overview

On 22:00, Feb. 20 in Beijing time, Gucci held the 19/20 A/W collection fashion show in Milan. This show's invitation letter is carried by a wooden box which contains a ancient Greek pulp mask. The invitation letter is on the inside of the mask. The location is Gucci Hub. Alessandro Michele used over 120 thousand LED bulbs to make a oval light wall which forms a unit with a mirror catwalk more than 100 meters long.

Mask

The mask hidden in the wooden box has its origin in Hermaphroditus, a Greek god. Hermaphroditus was once a gorgeous young man. One day, he stopped by a lake, and Salmacis, who live in the lake, fell in love with him instantly. To avoid Salmacis' pursuit, Hermaphroditus jumped in a river, but she still followed him and caught him. She prayed to other gods for being with him forever, and gods met her wish. Then Hermaphroditus became a hermaphrodite. This ancient myth represents the theme of this show - multiple masks, the border of the visible and the invisible. Different masks make this show look like a masquerade. Models without masks wore tear-like makeup as if saying humans live with masks.

Scarlet Red

Scarlet red looks like blood, making us uneasy. The gloomy yet exciting mood is a little crazy.Suit -- Plus Fours

Alessandro Michele likes to deconstruct suit silhouettes and redefine them. In this season, he used straps around trouser legs to make pants leisure and practical.

Suit -- Plus Fours

Alessandro Michele likes to deconstruct suit silhouettes and redefine them. In this season, he used straps around trouser legs to make pants leisure and practical.

Animal Prints

Animal prints patterns are prevalent in fashion industry. In this show, we can see leopard print, tiger stripes, snake skin print, etc.

Contrasting Metallic Lustres

Bold color schemes are important when Alessandro Michele took charge. In this season, contrasting metallic lustres make this collection vibrant.

Vintage Neckpiece

Organza is applied on neck. Lace are bow tie are sweet and delicate.

Rivets

Plenty of rivets are applied in 19/20 A/W collection. This time, Alessandro Michele seems to get rid of vintage designs and starts to adopt the wild and rebellious.

Celebrities

Ni Ni, Xiao Jingteng, Jared Leto, Saoirse Ronan and Andrew Garfield were present in this show.

This Gucci's brand analysis is from https://www.popfashioninfo.com/details/report/t_report-id_5870-col_30/?pid=005

See more fashion week brand analysis at https://www.popfashioninfo.com/analysis/runways/?pid=005

If you want to find Gucci's fashion style HD picture, you can visits https://www.popfashioninfo.com/styles/runways/bra_82445/?pid=005