2019 S/S Womenswear on Catwalks

Overview

This report analyzes brands of Milan Fashion Week featuring simple and deconstructed design. Giada, Jil Sander, and Max Mara are key labels. Details, silhouettes, accessories, and colorways are all mentioned below.

Pure White

All-over white is an important colorway in S/S 2019, seen at Jil Sander, Rejina Pyo, and Victoria Beckham. Mixed materials are key, cotton, silks or knits combine together. Gauze and opaque layers feel fresh. Jil Sander uses white to create sporty, girly or feminine garments.

Draped Look

Soft deconstructed details create draped effects to characterize simple silhouettes. Overcoats, jackets, and dresses all employ this design to add newness.

Deconstructed Detail with Accessory

Metallic buckles result in different looks. Deconstructed details are well-considered, contributing to neat, office-appropriate garments.

Double Breasted

This season, blazers continue their success on catwalks, among which double-breasted looks increase by 69%. Max Mara is a good example. It applies double-breasted design to coats, blazers, jackets, and dresses, delivering an elegant style.

Cropped Trousers

Generation Z favors bold looks, therefore, bike shorts and Bermuda shorts grow by 16%. Max Mara is particularly prominent. Sharp overcoats or jackets pair with cool shorts, bringing a sporty touch.

Soft & Slender

Jil Sander emphasizes female power in this season. Slinky knitted dresses, slouch H-line sweaters and shirts team with trousers to flatter slim body shapes, reflecting a soft yet sharp quality of women.

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